Ecommerce tips

Summer is here – but that doesn’t mean your online store has to stand still.

🏖️ Summer is here – but that doesn’t mean your online store has to stand still.
🕹️ Spark buying interest and boost repeat traffic with auctions in your webshop!
Want more visitors to come back – and increase your sales at the same time? With our easy-to-use Auction Module, you can list products for bidding directly in your store.

Customers get involved, follow the bidding, and return to participate – often leading to more purchases, even of other products.

✔ Creates activity and engagement
✔ Brings visitors back
✔ Often leads to increased sales
✔ Easy to get started

👉 Learn more and order at https://talex.se/auction-module 

Got questions? Just reach out to us!
💡 Tip: Summer campaign + auction = more sales
Combine time-limited offers with auctions – for example, “Last Minute” bidding on selected products each week. It creates movement in your store and keeps visitors engaged!

We at Talex wish you a wonderful summer! ☀️
Our support is open as usual during the summer, though response times may be slightly longer some weeks.
Take the opportunity to recharge, enjoy the sun, warmth, and some well-deserved time off!

Klarna Checkout becomes Kustom – what does it mean for you as a Talex customer?

🛍️ Klarna Checkout (KCO) has not only changed its name to Kustom Checkout – it has also become an independent company after being sold to an investor group led by Kamjar Hajabdolahi, CEO of BLQ Invest.
This transition means that KCO is now a standalone entity focused on developing a tailored checkout solution for e-commerce merchants, while Klarna remains a key payment option within the Kustom offering.

For Talex customers, the migration is completely seamless 🚀 – there is no action required on your part.

🆕 What is Kustom?

Kustom is the next evolution of Klarna Checkout, now operating as an independent company.
With over 24,000 connected merchants and more than SEK 150 billion in annual transaction volume, Kustom is one of Europe’s leading digital checkout solutions.

Several key people from Klarna Checkout – including Jesper Eriksson (former Klarna Sweden Country Manager) and Rasmus Fahlander (former Head of Product for Klarna Checkout) – have joined Kustom, ensuring continuity and deep expertise in the product’s future development.

🤝 What does this mean for Talex customers?

As a Talex customer, you don’t need to do anything – the transition to Kustom happens automatically.
Kustom Checkout continues to be included in all our packages, with no monthly or setup fees.
You keep all existing features and gain access to upcoming improvements.

💳 Benefits of Kustom Checkout

🌍 More payment options:
Thanks to a strategic partnership with Stripe, Kustom will offer over 100 payment methods, including both local and international options.

📈 Higher conversion:
Kustom’s pre-filled, mobile-optimized checkout flow makes it easier for customers to complete their purchases.

🎨 Customizable design:
Tailor the checkout experience to match your store’s brand, language, currency, and shipping options.

☎️ Improved support:
Kustom is investing in stronger customer support to provide faster assistance to merchants.

🗓️ What’s next?

In 2025, Kustom will launch even more features and payment alternatives, aiming to become Europe’s most flexible and powerful checkout solution.
Klarna will remain a key payment method, so your customers can still choose to pay with Klarna.

Google’s Latest Algorithm Update

Important Information About Google’s Latest Algorithm Update

Google has launched its first major search algorithm update of the year, the "March 2025 Core Update." The update is being rolled out gradually over approximately two weeks and aims to highlight more relevant content in the search results. This may affect visibility for e-commerce businesses and other website owners.

What should you do?
🔹 Stay calm – Google often makes adjustments during the rollout.
🔹 Monitor your visibility – Track how your product pages and categories perform in the search results.
🔹 Analyze before acting – Changes may be temporary, so avoid making hasty decisions.

For more information and expert advice, read the full article here:
👉 Ehandel.se – This Year’s First Major Update: Expert – Don’t Act Hastily

B2B E-Commerce: Key Features You Need

B2B e-commerce is evolving rapidly, and companies that want to stay ahead must adapt to new technologies and customer expectations. 2025 is the year when automation, personalization, and seamless integration become crucial success factors. In this article, we go through the key features you need to create a competitive B2B webshop.

1. Advanced Customer Customization

B2B customers often have specific needs, and a standardized solution is not enough. Key customization features include:

• Individual price lists – Offer unique prices based on customer category.

• Customized product catalogs – Display relevant products for each customer.

• Volume-based discounts – Automate price adjustments based on order volume.

A platform that supports these features provides a more personalized shopping experience and strengthens customer relationships.

2. Self-Service and Automated Processes

B2B customers want the ability to manage their orders without contacting a salesperson. Key self-service features include:

• Reorder functions – Allow customers to quickly reorder previous purchases.

• Order status and tracking – Transparent real-time updates.

• Invoice management and payment options – Give customers the flexibility to choose payment methods, including invoicing, installment payments, and credit card payments.

Automating these processes saves time for both the customer and the company.

3. Seamless Integration with Business Systems (ERP & CRM)

Efficient B2B platforms must integrate with the company’s existing systems. Key integrations include:

• ERP systems (Enterprise Resource Planning) – Connect to business systems like Fortnox, SAP, or Microsoft Dynamics to synchronize inventory, invoicing, and customer data.

• CRM systems (Customer Relationship Management) – Improve customer management and sales insights through integrations with platforms like HubSpot or Salesforce.

• PIM systems (Product Information Management) – Centralized management of product information across multiple channels.

By integrating these systems, you can automate workflows and minimize manual work.

4. Mobile-Optimized B2B Commerce

More decision-makers handle their purchases directly from mobile devices. A modern B2B webshop must be optimized for mobile devices and include:

• Responsive design – Seamless user experience regardless of screen size.

• Fast loading times – Optimization for speed and performance.

• Mobile-friendly payment solutions – Support for Swish and other seamless options.

Ignoring mobile optimization can lead to customers choosing another supplier.

5. AI-Driven Personalization

Artificial intelligence is revolutionizing B2B e-commerce by offering:

• Dynamic product recommendations based on purchasing behaviors.

• Automated quote proposals tailored to the customer’s previous purchases.

• AI-driven chatbot for fast customer service and support.

AI can enhance the customer experience and increase conversions by delivering relevant content at the right time.

6. Sustainability and Transparency

Sustainability is becoming an increasingly important factor in B2B e-commerce. Companies that prioritize environmentally friendly options strengthen their brand. Key features include:

• Supply chain traceability – Clear information about product origins.

• CO2 calculations for deliveries – Show customers how their purchases impact the environment.

• Sustainable shipping options – Offer green delivery choices like fossil-free transport.

By integrating sustainability initiatives, you can attract more conscious business customers.

7. Security and Data Protection

B2B commerce often involves sensitive business data. A secure platform should have:

• Two-factor authentication (2FA) for increased security during login.

• SSL encryption to protect transactions.

• Regular security updates and backup solutions.

Prioritizing cybersecurity builds trust and protects both the company and its customers.

Conclusion

B2B e-commerce is evolving rapidly, and companies that want to succeed in 2024 must invest in modern features like automation, AI-driven personalization, and seamless integrations. By implementing these key functions, you can create a future-proof platform that drives sales and strengthens customer relationships.

Are you ready to take your B2B webshop to the next level? Contact Talex for a customized e-commerce solution!

E-commerce Trends in 2025

AI as a Key Trend

AI is a central trend highlighted by all experts. The technology is expected to revolutionize e-commerce through improvements in:

• Customer Service: More companies will adopt AI-driven solutions, although the technology is not yet fully mature.
• Product Enrichment: Generative AI can simplify content production and process automation.
• Personalization: AI helps tailor the customer experience through personalized recommendations, dynamic pricing, and optimized search functionality.
• Internal Processes: AI is anticipated to boost productivity in areas like inventory management, analytics, and operational flow optimization.

Despite these significant benefits, concerns remain about companies rushing implementation before the technology is sufficiently developed.

New EU Regulations

EU regulations will impact e-commerce in several ways in 2025:

• Accessibility Directive (WCAG 2): Requirements to make digital platforms more accessible for people with disabilities will come into effect, necessitating both technical development and changes in workflows.
• General Product Safety Regulation (GPSR): Higher demands for product information, such as recycling data and manufacturing addresses, will be introduced.
• CSRD (Corporate Sustainability Reporting Directive): Companies will need to report on product origin, resource consumption, and carbon footprint.

Global actors that do not comply with European regulations pose a challenge, creating an uneven playing field for Swedish e-commerce companies.

Product Enrichment and Personalization

Increasing customer demands for tailored shopping experiences are driving innovations in:

• Product Enrichment: AI is being used to automate and enhance product descriptions and content.
• Personalization: E-commerce platforms are leveraging AI to optimize customer journeys, from personalized recommendations to search experiences adapted for new platforms like ChatGPT.
• Speed and Accessibility: Rising consumer expectations for faster load times and deliveries are putting pressure on e-commerce businesses to perform better than ever.

Personalized live shopping via social media is also expected to grow, with creators and brands interacting directly with customers in real-time.

This text is a summary of the following article: E-commerce Experts on 2025: "All the Dinosaurs Will Get a Hard Wake-Up Call"

At Talex, we help our clients stay ahead of the curve. By offering innovative and customizable solutions, we can support you in adapting to emerging trends and regulations. Here are some of our modules that can strengthen your online store:

• Advanced Product Boxes, customized based on your customers’ behavior in the store, complete with detailed insights via admin panel reports.
• Product Associations, such as “Customers who bought this product also bought…”
• Accessibility Basic & Accessibility Plus, for making your webshop more accessible.
• Customer Chat / Live Chat Integration, enabling direct communication between you and your customers.
• Advanced Internal Search Engine, offering fast search results with relevant suggestions, spell-check, and search statistics for an improved user experience.
• Service Card, where we can develop tailored features based on your specific ideas.

Product Images

✨ Enhance your e-commerce with fantastic product images! ✨

To stand out and increase your chances of selling, it's crucial that your product images are of high quality. Here's why it's so important:

1. First Impressions Matter: Customers form their first impression of your product through images, so ensure they are professional and appealing.
2. Build Trust: Clear and detailed images show that you have nothing to hide and build trust.
3. Reduce Returns: When customers know exactly what to expect, the risk of dissatisfaction and returns decreases.

💡 Tips for Better Images:

• Use natural light whenever possible.
• Show the product in use to provide a better understanding.
• Edit the images to highlight the best details, but avoid excessive filters.

Invest in your product images and see how it makes a difference for your e-commerce! 📸🚀