Ecommerce tips

B2B E-Commerce: Key Features You Need

B2B e-commerce is evolving rapidly, and companies that want to stay ahead must adapt to new technologies and customer expectations. 2025 is the year when automation, personalization, and seamless integration become crucial success factors. In this article, we go through the key features you need to create a competitive B2B webshop.

1. Advanced Customer Customization

B2B customers often have specific needs, and a standardized solution is not enough. Key customization features include:

• Individual price lists – Offer unique prices based on customer category.

• Customized product catalogs – Display relevant products for each customer.

• Volume-based discounts – Automate price adjustments based on order volume.

A platform that supports these features provides a more personalized shopping experience and strengthens customer relationships.

2. Self-Service and Automated Processes

B2B customers want the ability to manage their orders without contacting a salesperson. Key self-service features include:

• Reorder functions – Allow customers to quickly reorder previous purchases.

• Order status and tracking – Transparent real-time updates.

• Invoice management and payment options – Give customers the flexibility to choose payment methods, including invoicing, installment payments, and credit card payments.

Automating these processes saves time for both the customer and the company.

3. Seamless Integration with Business Systems (ERP & CRM)

Efficient B2B platforms must integrate with the company’s existing systems. Key integrations include:

• ERP systems (Enterprise Resource Planning) – Connect to business systems like Fortnox, SAP, or Microsoft Dynamics to synchronize inventory, invoicing, and customer data.

• CRM systems (Customer Relationship Management) – Improve customer management and sales insights through integrations with platforms like HubSpot or Salesforce.

• PIM systems (Product Information Management) – Centralized management of product information across multiple channels.

By integrating these systems, you can automate workflows and minimize manual work.

4. Mobile-Optimized B2B Commerce

More decision-makers handle their purchases directly from mobile devices. A modern B2B webshop must be optimized for mobile devices and include:

• Responsive design – Seamless user experience regardless of screen size.

• Fast loading times – Optimization for speed and performance.

• Mobile-friendly payment solutions – Support for Swish and other seamless options.

Ignoring mobile optimization can lead to customers choosing another supplier.

5. AI-Driven Personalization

Artificial intelligence is revolutionizing B2B e-commerce by offering:

• Dynamic product recommendations based on purchasing behaviors.

• Automated quote proposals tailored to the customer’s previous purchases.

• AI-driven chatbot for fast customer service and support.

AI can enhance the customer experience and increase conversions by delivering relevant content at the right time.

6. Sustainability and Transparency

Sustainability is becoming an increasingly important factor in B2B e-commerce. Companies that prioritize environmentally friendly options strengthen their brand. Key features include:

• Supply chain traceability – Clear information about product origins.

• CO2 calculations for deliveries – Show customers how their purchases impact the environment.

• Sustainable shipping options – Offer green delivery choices like fossil-free transport.

By integrating sustainability initiatives, you can attract more conscious business customers.

7. Security and Data Protection

B2B commerce often involves sensitive business data. A secure platform should have:

• Two-factor authentication (2FA) for increased security during login.

• SSL encryption to protect transactions.

• Regular security updates and backup solutions.

Prioritizing cybersecurity builds trust and protects both the company and its customers.

Conclusion

B2B e-commerce is evolving rapidly, and companies that want to succeed in 2024 must invest in modern features like automation, AI-driven personalization, and seamless integrations. By implementing these key functions, you can create a future-proof platform that drives sales and strengthens customer relationships.

Are you ready to take your B2B webshop to the next level? Contact Talex for a customized e-commerce solution!

E-commerce Trends in 2025

AI as a Key Trend

AI is a central trend highlighted by all experts. The technology is expected to revolutionize e-commerce through improvements in:

• Customer Service: More companies will adopt AI-driven solutions, although the technology is not yet fully mature.
• Product Enrichment: Generative AI can simplify content production and process automation.
• Personalization: AI helps tailor the customer experience through personalized recommendations, dynamic pricing, and optimized search functionality.
• Internal Processes: AI is anticipated to boost productivity in areas like inventory management, analytics, and operational flow optimization.

Despite these significant benefits, concerns remain about companies rushing implementation before the technology is sufficiently developed.

New EU Regulations

EU regulations will impact e-commerce in several ways in 2025:

• Accessibility Directive (WCAG 2): Requirements to make digital platforms more accessible for people with disabilities will come into effect, necessitating both technical development and changes in workflows.
• General Product Safety Regulation (GPSR): Higher demands for product information, such as recycling data and manufacturing addresses, will be introduced.
• CSRD (Corporate Sustainability Reporting Directive): Companies will need to report on product origin, resource consumption, and carbon footprint.

Global actors that do not comply with European regulations pose a challenge, creating an uneven playing field for Swedish e-commerce companies.

Product Enrichment and Personalization

Increasing customer demands for tailored shopping experiences are driving innovations in:

• Product Enrichment: AI is being used to automate and enhance product descriptions and content.
• Personalization: E-commerce platforms are leveraging AI to optimize customer journeys, from personalized recommendations to search experiences adapted for new platforms like ChatGPT.
• Speed and Accessibility: Rising consumer expectations for faster load times and deliveries are putting pressure on e-commerce businesses to perform better than ever.

Personalized live shopping via social media is also expected to grow, with creators and brands interacting directly with customers in real-time.

This text is a summary of the following article: E-commerce Experts on 2025: "All the Dinosaurs Will Get a Hard Wake-Up Call"

At Talex, we help our clients stay ahead of the curve. By offering innovative and customizable solutions, we can support you in adapting to emerging trends and regulations. Here are some of our modules that can strengthen your online store:

• Advanced Product Boxes, customized based on your customers’ behavior in the store, complete with detailed insights via admin panel reports.
• Product Associations, such as “Customers who bought this product also bought…”
• Accessibility Basic & Accessibility Plus, for making your webshop more accessible.
• Customer Chat / Live Chat Integration, enabling direct communication between you and your customers.
• Advanced Internal Search Engine, offering fast search results with relevant suggestions, spell-check, and search statistics for an improved user experience.
• Service Card, where we can develop tailored features based on your specific ideas.

Product Images

✨ Enhance your e-commerce with fantastic product images! ✨

To stand out and increase your chances of selling, it's crucial that your product images are of high quality. Here's why it's so important:

1. First Impressions Matter: Customers form their first impression of your product through images, so ensure they are professional and appealing.
2. Build Trust: Clear and detailed images show that you have nothing to hide and build trust.
3. Reduce Returns: When customers know exactly what to expect, the risk of dissatisfaction and returns decreases.

💡 Tips for Better Images:

• Use natural light whenever possible.
• Show the product in use to provide a better understanding.
• Edit the images to highlight the best details, but avoid excessive filters.

Invest in your product images and see how it makes a difference for your e-commerce! 📸🚀