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You can use the pixel to:
Make sure that your ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a desired action on your website.
Drive more sales. Set up automatic bidding to reach people who are more likely to take an action that you care about, such as making a purchase.
Measure the results of your ads. Better understand the impact of your ads by measuring what happened as a direct result.
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