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Google Shopping / Popular Products (API/Feed)
Google Shopping helps shoppers find and buy products across online and brick and mortar retailers.
With this product feed you can automatically display your products on Google Shopping and Google Popular Products, an excellent way to expose/promote your products.
What is Google’s “Popular Products”?
“Popular Products” is a dedicated module in Google’s organic search results where selected products are displayed in a grid or carousel. It resembles the kind of product listings we’re used to seeing at the top of search results for high-intent queries – but with one key difference: this is not a paid ad placement.
However, getting your products featured here requires some technical groundwork (see we also recommendation below). It involves combining properly structured data (using schema.org) on your product pages with a complete and well-optimized product feed in Google Merchant Center.
Retailers who want visibility in this space need to essentially build a product catalog tailored to Google – with clear attributes, correct GTINs, high-quality images, and most importantly, product titles that reflect how people actually search.
How can you increase your chances of being featured in “Popular Products”?
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Activate Free Product Listings in Google Merchant Center.
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Ensure product data is complete and up to date – including GTINs, stock availability, and delivery details.
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Optimize product titles and descriptions with relevant keywords that match how customers search.
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Use high-quality and diverse images, including both product and lifestyle photos.
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Be strategic with pricing, especially if the product is offered by multiple sellers.
** Excluding advertising budget. One month's notice period.
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